MAINSTREAM TV NETWORKS VS DIGITAL PROVIDERS: THE TRANSFORMATION OF COMPETITION AND THE FUTURE OF NEW CONTENT, WITHIN THE CONTEXT OF GLOBAL CONTENT CONSUMPTION AND ONGOING COMPETITION

Linear TV networks have long been recognized as mainstream television models, relying on fixed air times via satellite. In contrast, on-demand streaming operate on subscription models, with Netflix, Disney+, and niche players serving as dominant forces. As media consumption habits shift, rivalry between conventional TV networks and streaming servic